Whatever we do, our business leaves an imprint on this planet. We need resources to create value and extracting, using and treating waste has a direct impact on people and the environment. We can therefore reduce our consumption, use resources from recycling and recycle endlessly, offset our carbon footprint… but we can also have a direct and positive impact to protect our planet. This is the idea of the global collective “1% FOR THE PLANET” who encourages companies, but also individuals, to donate 1% of their income to environmental protection associations.
1% is not much. And yet, since 2002, when the network was created, it is more than $200 million that have been donated to NGOs around the world. Today, the 1% is more than 2600 members (including 600 in France alone) and more than 3600 approved associations working in the field.
For us, joining the 1% was not an option, but a must, a kind of tax that we must pay back to the planet. That’s why we became a member in our first fiscal year… even if it was a few euros paid into a common pot during the Meetings Associations and Philanthropists organized annually by the network.
For the last three years, we’ve been supporting “For My Planet”, an association founded by Alice and Ismaël two of our committed ambassadors. This year, we are happy to announce that thanks to you, who buy our products, we can support another organization with an aim to raise awareness among local politicians and try to protect our Planet.
To learn more about “For My Planet” and “Protect Our Winters”, their aims and actions, click on the images below.
It is imperative for us to support a project of “active pedagogy” and transmission of values to future generations.
We are really proud to be part of this network of philanthropic entrepreneurs and to participate, at our level, in the financing of local actions for the awareness and protection of the environment.
In addition to consuming less and better, pay attention to the labels, especially this 1% logo that is visible on more and more products of major brands such as Patagonia, Caudalie, Léa Nature, Vrai and Lafuma (on a certain range).
Active member of the collective.
In addition to donating part of our annual income to associations, we also try to be as active as possible in the network. In 2021, we went to Paris to support the association For My Planet with Alice Khelifa, its founder (and MeroMero ambassador), who was pitching at the Rencontre Pour La Planète. A video of members’ testimonies (including Hélène) is available on Youtube.
National campaign 2022.
In 2022, with Alice from For My Planet, we have been invited to participate in the national campaign of the 1% collective. Challenge accepted!
So we went to Paris for a “real” shooting with a stylist, a make-up artist and a photographer. A great experience and above all, a way to immortalize a partnership that has lasted for more than 3 years with For My Planet.