{"id":11141,"date":"2020-06-12T13:37:28","date_gmt":"2020-06-12T11:37:28","guid":{"rendered":"https:\/\/www.meromero.fr\/1-for-the-planet\/"},"modified":"2023-06-20T18:35:23","modified_gmt":"2023-06-20T16:35:23","slug":"one-for-the-planet","status":"publish","type":"post","link":"https:\/\/www.meromero.fr\/en\/one-for-the-planet\/","title":{"rendered":"1% For The Planet"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Philanthropy.<\/h2>\n

[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]Whatever we do, our business leaves an imprint on this planet. We need resources to create value and extracting, using and treating waste has a direct impact on people and the environment. We can therefore reduce our consumption, use resources from recycling and recycle endlessly, offset our carbon footprint\u2026 but we can also have a direct and positive impact to protect our planet. This is the idea of the global collective \u201c1% FOR THE PLANET<\/a>\u201d<\/strong> who encourages companies, but also individuals, to donate 1% of their income to environmental protection associations.<\/strong><\/span><\/p>\n

1% is not much. And yet, since 2002, when the network was created, it is more than $200 million that have been donated to NGOs around the world<\/strong>. Today, the 1% is more than 2600 members (including 600 in France alone) and more than 3600 approved associations working in the field.<\/span><\/p>\n

For us, joining the 1% was not an option, but a must, a kind of tax that we must pay back to the planet.<\/strong> That\u2019s why we became a member in our first fiscal year\u2026 even if it was a few euros paid into a common pot during the Meetings Associations and Philanthropists organized annually by the network.<\/span>[\/vc_column_text][vc_empty_space][vc_single_image image=”5154″ img_size=”full” alignment=”center”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]For the last three years, we\u2019ve been supporting \u201cFor My Planet<\/a><\/strong>\u201d, an association founded by Alice and Isma\u00ebl<\/a> <\/strong>two of our committed ambassadors. This year, we are happy to announce that thanks to you, who buy our products, we can support another organization with an aim to raise awareness among local politicians and try to protect our Planet.<\/span><\/p>\n

To learn more about \u201cFor My Planet\u201d and \u201cProtect Our Winters\u201d, their aims and actions, click on the images below.[\/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”15756″ img_size=”full” alignment=”center” onclick=”custom_link” link=”https:\/\/www.meromero.fr\/en\/for-the-planet\/”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”15711″ img_size=”full” alignment=”center” onclick=”custom_link” link=”https:\/\/www.meromero.fr\/en\/protect-our-winters\/”][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_column_text]It is imperative for us to support a project of \u201cactive pedagogy\u201d and transmission of values to future generations.<\/span><\/p>\n

We are really proud to be part of this network of philanthropic entrepreneurs and to participate, at our level, in the financing of local actions for the awareness and protection of the environment.<\/p>\n

In addition to consuming less and better, pay attention to the labels, especially this 1% logo that is visible on more and more products of major brands such as Patagonia, Caudalie, L\u00e9a Nature, Vrai and Lafuma (on a certain range). [\/vc_column_text][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Active member of the collective.<\/h2>\n

[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]In addition to donating part of our annual income to associations, we also try to be as active as possible in the network. In 2021, we went to Paris to support the association For My Planet<\/a> <\/strong>with Alice Khelifa<\/a><\/strong>, its founder (and MeroMero ambassador), who was pitching at the Rencontre Pour La Plan\u00e8te<\/a><\/strong>. A video of members’ testimonies (including H\u00e9l\u00e8ne) is available on Youtube.[\/vc_column_text][vc_empty_space][vc_video link=”https:\/\/youtu.be\/_FuhbzjFdpA” el_width=”70″ align=”center”][vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

National campaign 2022.<\/h2>\n

[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]In 2022, with Alice from For My Planet, we have been invited to participate in the national campaign of the 1% collective. Challenge accepted! <\/strong><\/p>\n

So we went to Paris for a “real” shooting with a stylist, a make-up artist and a photographer. A great experience and above all, a way to immortalize a partnership that has lasted for more than 3 years with For My Planet.[\/vc_column_text][vc_empty_space][vc_single_image image=”18854″ img_size=”large” alignment=”center”][vc_empty_space][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1604731643599{padding-top: 70px !important;}”][vc_column]

To learn more<\/div><\/div>[vc_empty_space height=”35px”]
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\n Sustainability<\/a><\/span>\n <\/div>\n
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For My Planet<\/h3><\/a>\n <\/div>\n
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21 November 2022<\/p>\n <\/div>\n

\n When, in 2019, we first heard about Alice and Isma\u00ebl Khelifa, and their association \u201cFor My Planet\u201d...\n <\/div>\n\n
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\n Sustainability<\/a><\/span>\n <\/div>\n
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Responsible manufacturing<\/h3><\/a>\n <\/div>\n
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22 November 2021<\/p>\n <\/div>\n

\n After trying in France and Slovakia, we decided to have our bags manufactured in Vietnam and we will explain to you why and under what conditions....\n <\/div>\n\n
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\n Sustainability<\/a><\/span>\n <\/div>\n
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Protect Our Winters<\/h3><\/a>\n <\/div>\n
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21 November 2022<\/p>\n <\/div>\n

\n We asked our customers and our Instagram community. Finally, the eco-citizen project of the P.O.W association was chosen....\n <\/div>\n\n
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\n READ MORE <\/path><\/svg><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

For us, joining the 1% was not an option, but a must, a kind of tax that we must pay back to the planet<\/p>\n","protected":false},"author":1,"featured_media":9127,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[138],"tags":[],"yoast_head":"\n1% For The Planet - MeroMero<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.meromero.fr\/en\/one-for-the-planet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1% For The Planet\" \/>\n<meta property=\"og:description\" content=\"For us, joining the 1% was not an option, but a must, a kind of tax that we must pay back to the planet\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.meromero.fr\/en\/one-for-the-planet\/\" \/>\n<meta property=\"og:site_name\" content=\"MeroMero\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-12T11:37:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-20T16:35:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.meromero.fr\/wp-content\/uploads\/2020\/06\/Slider_1pftp_MeroMero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.meromero.fr\/en\/one-for-the-planet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.meromero.fr\/en\/one-for-the-planet\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.meromero.fr\/#\/schema\/person\/8705a85ecc58b057d4b287904b277dc8\"},\"headline\":\"1% For The Planet\",\"datePublished\":\"2020-06-12T11:37:28+00:00\",\"dateModified\":\"2023-06-20T16:35:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.meromero.fr\/en\/one-for-the-planet\/\"},\"wordCount\":765,\"publisher\":{\"@id\":\"https:\/\/www.meromero.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.meromero.fr\/en\/one-for-the-planet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.meromero.fr\/wp-content\/uploads\/2020\/06\/Slider_1pftp_MeroMero.jpg\",\"articleSection\":[\"Sustainability\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.meromero.fr\/en\/one-for-the-planet\/\",\"url\":\"https:\/\/www.meromero.fr\/en\/one-for-the-planet\/\",\"name\":\"1% For The Planet - 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